Marketing Strategy and Sales Strategy; It is important to clearly state that in this dispensation, customers use the Internet to find bed and breakfasts, to read reviews, to view facility available and the location of the bed and breakfasts… Create a professional marketing strategy and action plan for your bed & breakfast with this fully editable Marketing Plan template. The B&B will be run by Missy Stewart in the Stewart's newly renovated home. SALES AND MARKETING STRATEGY. Before you focus on spreading the word, you need to decide on your branding. From sponsoring local events to reaching out to being a part of B&B guides, this article goes over some key areas of promo. To ensure that people find your B&B, you need to have a good sales and marketing strategy. For instance, B&B operators and customers perceive “word of mouth” to be the most effective and successful strategy (Lee et al., 2003, Lubetkin, 1999). Get traffic statistics, SEO keyword opportunities, audience insights, and competitive analytics for Bed-and-breakfast. There needs to be more to your social media marketing campaign than simply creating a Facebook, Twitter, and Instagram page for your bed and breakfast and uploading a few photos every now and then.. You need to engage your customers, encourage them to share your posts and make an effort to go viral. The Enchanted Vineyard is a charming Bed & Breakfast located in the Lorane Valley, outside of Eugene, Ore. You must invest in an adequate bed and breakfast marketing strategy for you win customers. In order to identify marketing strategies involved in operating bed and breakfasts, a descriptive study was conducted. Marketing is the best way to increase your profits even when your business seems to have reached a dead end. Banks, consultants, sales & marketing teams, accountants and students all find value in IBISWorld. Although fall might be considered your “off” or “shoulder” season, it provides many fun and unique opportunities to entice guests to your bed & breakfast or small hotel. Highlights of the Eighth Biennial Bed-and-Breakfast & Country Inns PAII Industry Study of Operations, Marketing, and Finance for 2002 show the following: Average number of rooms for a bed and breakfast is 8.5, up from 8 rooms in 2000 The template includes: financial and budget projections with respect to marketing and promotions, You will need to create your marketing strategy as far in advance as possible to guarantee the success and longevity of your business. Find industry analysis, statistics, trends, data and forecasts on Bed & Breakfast & Hostel Accommodations in the US from IBISWorld.