Performance goals, also known as Key Performance Indicators (KPIs), are the goals you set to evaluate employee performance. Specific performance goals depend on the employees job role, but they should always be connected to the overall business goals. Proactively research new work techniques or tools. To help support our reporting work, and to continue our ability to provide this content for free to our readers, we receive compensation from the companies that advertise on the Forbes Advisor site. There is a reason so many professionals gravitate toward careers as event planners: The job can be incredibly exciting, engaging, and rewarding. There are lots of event planning and productivity tools out there to make your job easier, so dont be scared to look for help if you need it. The SMART methodology organizes your goals and priorities in manageable ways. To improve planning: Begin projects by identifying all the resources required, including staff, funding, materials, and other support.. To stay ahead, its vital to keep your finger on the pulse of industry trends. Copyright 2023 Bizzabo. They define a goal and the path to get there, how long it should take, and how to measure success. To foster leadership: Discover the problems that prevent team members from performing at the highest possible levels.. Register my business . Develop an interest in creative approaches. You might be using an unsupported or outdated browser. Communicate thoughtfully during meetings. My goal is to increase profits generated by this event by at least 5% compared to the last event. Doing this can give you inspiration for the likes of newly popular, and innovative health and safety measures like . The Forbes Advisor editorial team is independent and objective. Heres how you should go about setting those SMART goals: Be as clear as possible when defining what you want to do by thinking about the aims and objectives of an event. Be flexible enough to implement new concepts. The term successful is too vague to qualify here, so its impossible to know if and when youve completed this goal. With the rise of the Omicron variant ushering in an even more uncertain future, hybrid and virtual events are here to stay. These performance goal phrases may help poor planner improve: Listening is key to any successful relationship including those at work. Planners must be masters at networking and relationship management so that they can keep internal and external stakeholders aligned on all events. T: This goal is timely, as it implements an RSVP system for your next event. The list can go on and on. Dont make this mistake! Performance goals: Relate to the position at hand Focus on the duties of the job and what it produces Aim to get an employee to meet a higher-level goal Development goals: Focus on learning and improvement Encourage an improved performance Professional development goals are goals focused on plans for learning and development. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event. Because they are one of the few industry events of its kind, networking is the #1 priority for most attendees. Your Success is Our Goal - Performance Planners, LLC provides detailed, customized, strategic event planning and marketing through a quality, customized platform. Because theyre measuring performance, they can react quickly when a challenge presents itself and put all of their effort into getting things back on track. By clicking 'Sign Up', you consent to allow Social Tables to store and process the personal information submitted above to provide you the content requested. Your event budget, event theme, speakers, and entertainment will all have a place and will ultimately have commonality with your goal. We'd love to hear from you, please enter your comments. Did the brand goals remain aligned to the event? If, on the other hand, youre organising your own events, then your clients are your attendees the ones buying the tickets. Avoid team tension by maintaining a positive attitude. This communication will regard the responsibilities which all relevant parties have. Lets look at specific examples of event management SMART goals. Well-written performance goals help energize employees and point them in right direction. A: This goal is attainable and realistic, as adding an extra 5 minutes between speakers or activities should not be a challenge; its just simple scheduling. This method is based on 5 points: - Specific: to be sure that you can achieve your objective, it must be as clear as possible. Gamify all your event planning goals. M: Although this goal may not be measurable, it enables you to measure how many people will attend the event, thus contributing to the overall goal of better organization. Our complete 52-week event communication plan is packed with ideas to keep in touch with clients, attendees, and suppliers for a whole year after your event. Remember that if all else fails, technology often has your back. Diagram events, wow attendees, and win clients with free planning tools. Respond to correspondence and phone calls within the expected time frame. By being a holistic planner who thinks outside the box and considers all aspects of an event, planners can increase the chances their events are successful and stand out from a crowded events industry. You need to think about how to create those connections. He writes about lifestyle, travel, music, tech and more for FAULT and BBeyond Magazines. Develop skills to manage stressful situations well. As an event planner, setting goals and executing them can often mean the difference between success and failure. I will implement this change in 15 days when the next event I am coordinating occurs.. Consider new ideas, particularly when your current thinking isnt working. To promote better listening: Show by asking open-ended questions that you are engaged in conversations.. Social media goals are typically based on the target number of followers you want to amass. Consistently talking with clients is a good management strategy and is great marketing, too. To stay ahead, its vital to keep your finger on the pulse of industry trends. Here are some questions creative event planners have to consider: As a creative event planner, you can answer these questions by sending pre-event swag boxes, offering engagement features like Q&A or live chat, or letting attendees create avatars as part of a virtual trade show. Dont forget about your suppliers, too a great relationship with them will give you extra bargaining power. There might be affiliate links on this page, which means we get a small commission of anything you buy. For example, if your venue has strict load-in and load-out times for suppliers, youll want to note that on your timeline. SMART is an acronym for a five-step plan of action to overcome any challenge you may face. for a range of event types with preset questions to make the process super simple, or you can create your own customised form. How do I deliver a meaningful and comparable digital and in-person experience? The terms goals and objectives are often used interchangeably. Checking this information daily means you can be proactive in reallocating marketing spend, knowing how much food to order, or inviting more people to your event rather than waiting until its too late. The goals will help guide the appraisal and give you specific employee responsibilities and metrics to evaluate during the performance meeting. User Growth Goal Example: Increase monthly active users (MAU) growth by 20% by launching a new advertising campaign on TikTok.. Goals are usually specific and measurable. Collaborative event sales software that increases qualified leads and drives direct revenue. Respect the time and responsibilities of others. A post-event debrief document should be established at the front-end of the project to capture feedback throughout the event process. It might be a good idea to hire an eventsecurity company to assist you in overseeing the event. User growth goals are relevant to SaaS companies, marketplaces and social networks. All Rights Reserved. Copyright 2023 Business Management Daily. Do you struggle with finding the true purpose of your event? Professional development goals are goals focused on plans for learning and development. They measure and represent the success of an event in key figures. To encourage event engagement and more engagement in future events, the planners decided to focus on bringing people together both on and offline. I will also have an extra 5 staff on call to account for 250 unforeseen attendees. That being the case, theres no better time than now for event planners to develop the event planning skills they need to succeed in 2022 and beyond. Editorial Note: We earn a commission from partner links on Forbes Advisor. You may also want to include timing for day-of or day before logistics. Employees who lack a customer service mindset can be detrimental. However, just like traffic, the number of email subscribers in and of itself is a vanity metric. Sales goals work well as employee performance goals for salespeople. Event Planning Career Goal Setting In order to sustain your motivation and achieve your event planning career goals, focus on creating new habitsthat will lead you to achieve your goals instead of focusing solely on the goal itself. As you can see, event planning and coordination is not an easy career. they need to succeed in 2022 and beyond. Setting SMART event goals. You can use various metrics, such as the time needed to serve food to the guests, to indicate whether or not you were short-staffed. M: This goal is measurable because you can easily compare ticket sales from one event to another through simple calculations. Whether youre selling physical products, info products or software, youre probably engaged in ongoing product development. If you have a goal that you feel isnt a top priority for you or your business, consider dropping it or refocusing elsewhere. Here, the organisers purpose is to educate and engage their community with local initiatives. When we lose a customer, follow up to discover what we could have done differently.. Start to ask yourself questions such as: You may find that your strategy might involve some mini-goals. Focus on the ability to think creatively. Performance goals are usually developed for experienced employees, while learning goals are most often applied to new or inexperienced people. My goal is to run a series of increasingly profitable events. You could create general goals, such as planning a certain number of events per year. Your event VIPs could be keynote speakers, celebrities, dignitaries, or event stakeholders. How to Define Event Goals and Objectives That Make an Impact. Maintain the big-picture view and avoid getting lost in the details. Setting performance goals can help improve employee retention, motivation and productivity. The objective follows the SMART framework, meaning the organiser has a clear guiding objective they can use to plan their event and then measure its success. For example, if 100 people visited your sales page and 10 of them bought your product. An informal coffee break with your team is a great way not just to keep track of whats going on, but to re-focus and maintain motivation levels (doughnuts optional). R: Increasing ticket sales is directly related to overcoming challenges as an event manager, particularly in turning a profit. Once the KPIs are set, they need to be measured to determine event ROI. Seeking and acting upon feedback is one of the most important factors in organising successful events. Event attendance Mobile event app engagement Sponsorship spend Leads captured Social media engagement Registrations Session attendance Submitted feedback surveys Overall satisfaction score 3. 55 Mothers Day Event Ideas That Mums Will Love, Planning Conferences and Corporate Events in 2023: Trends and Challenges, several sources of data you should use to plan your next event. Employees can also use performance goals to make themselves more valuable. You can increase your revenue by increasing your conversion rates across your sales funnel, e.g., ad clicks, email opt-ins, sales, etc. Rather than make decisions based on gut alone, planners use data to challenge instinct and inform their next moves. My goal is to run a series of increasingly profitable events. Make your performance objectives SMART. Up next, discover the best floor layout apps for events to bring your event goals to life, and check out a helpful event planning checklist you can customize for your objectives. This way, I can accurately judge required table and seat numbers, how much food is needed, and how many event staff will need to be needed. Support team morale through the attitude displayed. Strong communication skills have always been a cornerstone of successful event planners. Third, I will summarize the responsibilities of various pertinent parties in detail and what timelines they must follow. Define key performance goals Understanding the "why" is important " but you also need to quantify your goal. There are survey templates for a range of event types with preset questions to make the process super simple, or you can create your own customised form. If youre looking for more assistance with the appraisal process, weve created a packet of checklists and forms to help you make the most of your reviews. Its also vital, as the scouts say, to always be prepared. speakers, panelists) do you need to put in place to accomplish this goal? If youre thinking of launching an event, youll have a clear purpose in mind. As the founder of FAULT Magazine, he has organised issue launches and partner events, in addition to covering international fashion week parties. Objective: Sell a certain number of tickets at various price points to ensure you hit your goal. Lets use the above example to move away from generic goals and towards SMART goals: Instead of: I want my next event to be more successful than the previous one. Its the best way to ensure everyone knows their expectations. For example, Noah Kagan, the founder of Sumo and AppSumo, shared that with Sumo, he would set a single revenue-based goal each year. We do not offer financial advice, advisory or brokerage services, nor do we recommend or advise individuals or to buy or sell particular stocks or securities. In essence, successful event coordination and SMART goals go hand in hand. a boss, the board chairs, sponsors, exhibitors, vendors, audience and online community). Once you have that, it will be much easier to set performance goals for each job role, as youll know the overall business goals you want to achieve. Keep reading to learn more about the event planning skills you need in order to deliver event experiences that attendees wont forget anytime soon. Whether the budget, location, or date changes, event planners must roll with the punches to put on an exceptional event. Use: I want my next event to generate more revenue than the previous one. Event planners are experts at creating event experiences because they possess the perfect balance of soft skills, hard skills, and outside-the-box skills. However, not leaving free space between keynotes or other activities can also be problematic. is packed with ideas to keep in touch with clients, attendees, and suppliers for a whole year after your event. Were your outlined objectives achieved? Only increase the complexity of the rating system if its necessary. Will you need speakers or any educational content to reach your goal? Avoid taking professional criticism poorly. My goal is to inform people about a local community action initiative. KPIs, short for "Key Performance Indicators", are the most important performance indicators in event planning. Identify a realistically achievable target not always as straightforward as it sounds. Given the past year, it may have even moved up a few spots. You can have security staff members at the entrance to do event check-in if youre hosting a high-profile event. You can also try incorporating these performance goal phrases during the next review: Diversity in the workplace is more important than ever. Collaborative event management software that saves time, boosts revenue and drives loyalty. This way, it will be easier to identify performance gaps and address them at the outset. Creating event planning goals can help the planning process run smoothly. No two events are exactly the same, but all focus on creating connections in one way or another. Was the budget or budget range met? $39-plus per month, depending on company size and needs. Which aspects were challenging? As an event planner, setting goals and executing them can often mean the difference between success and failure. When the pandemic first rattled the industry, event planners were forced to rapidly pivot to, Event planners are experts at creating event experiences because they possess the perfect balance of. Setting performance goals can help you with the following: Praised by project managers, the SMART goal-setting system is one of the best ways to set performance goals. M: This goal is measurable because you can easily list all relevant parties you must communicate with and track who you have and have not yet contacted. Appreciate the unique perspective, skills, and experience that each person brings to the team.. 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Set, they need to think about how to create those connections fails, technology has! As planning a certain number of email subscribers in and of itself is good... Right direction event management SMART goals go hand in hand a post-event document. Commission of anything you buy keep reading to learn more about the event planning founder of Magazine. Event management software that saves time, boosts revenue and drives loyalty roll the! Them will give you extra bargaining power once the KPIs are set they... Here to stay SaaS companies, marketplaces and social networks outdated browser the employees job,! Also try incorporating performance goals for event planners performance goal phrases during the next review: Diversity in the.!