We consider the market developments resulting from rapid technological advancements and shifting preferences and expectations of consumers when we evaluate the firm. Focus on wearable technology and bring products that can beat Apple products. In this aspect of the SWOT analysis, threats impose limits and challenges against the technology giants growth, although suitable strategies could address such issues. Are all of them successfully leading the charts? Indeed, this very aspect can make the company take the next evolutionary leap into the emerging world of nano-computing and operations. Nazarko, J., Ejdys, J., Halicka, K., Magruk, A., Nazarko, ., & Skorek, A. It's most widely used by organizationsfrom small businesses and non-profits to large enterprisesbut a SWOT analysis can be used for personal purposes as well. Advertisement space is highly competitive, and rely heavily on macroeconomic conditions. And its an open secret that they tend to ask you about your view of their products. Therefore, they need to take specific steps to negate those threats. Supreme Court could signal times up for Googles anti-competitive IP infringement. Machine Learning Market Size, Share & COVID-19 Impact Analysis. The company has its headquarter in California. And by 2019, its employee- body was of 118,899. DataCamp Review (2021) Are DataCamp Courses Worth it? According to industry reports, Google holds more than 70% of the global search . 2.1. In this article, you can hope to gain a clearer picture about these concepts, and I plan to explain it with the help of real-life examples for better results. SWOT analysis is a technique developed at Stanford in the 1970s, frequently used in strategic planning.SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats and is a structured planning method that evaluates those four elements of an organization, project or business venture.A SWOT analysis is a simple, but powerful, framework for leveraging the organization's strengths . . Super Heuristics is a free resource site for students and young professionals. However, Apples new generation smartphones are radically gaining market share, which is a considerable threat to the company. The popularity of Google allows it to enjoy huge profits. $182.5 Billion, 2020; $ 161.8 Billion, 2019; $136.8 Billion, 2018. Google is trying well to get into the business, but still trailing behind. Strengths and weaknesses are internal to your companythings that you have some control over and can change. The SWOT analysis display created using this template is ideal for business experts that want to be thorough and in . Form 10-K for the Fiscal Year Ended December 31, 2020. This analysis is done to ensure that the company can make appropriate and effective business-level decisions to help the business succeed and sustain itself. The company could communicate its data privacy and protection compliance efforts to customers to optimize its corporate image. Since 2016, Alphabet has acquired 58 companies. It was one of the biggest fine imposed for such a breach. Google is already doing this, but focusing on this sector can generate a good amount of cash inflow. Companies plead with EU regulators for action on Google. They should also resolve their problematic issues, including privacy concerns, tax avoidance, censorship, and other issues. The company depends highly on revenues. The search engine keeps on growing every year and keeps on improving its technology. Then we moved forward to discuss Googles SWOT analysis in depth. Some users increasingly rely on social networks for product or service referrals, rather than seeking information through traditional search engines. After you've developed an analysis of your strengths, weaknesses, opportunities, and threats (SWOT), you can identify the alternatives or choices to build your strategic plan around. It is ranked Google 3rd in 25 most valuable brands worldwide and 3rd in Global 500 (SyncForce). SWOT analysis is an important tool, especially for leaders and top-management. Share it with your friends: Surabhi Bhuyan is a student at the Indian Institute of Foreign Trade (IIFT), pursuing MBA in International Business. This arms you with a solid strategy for prioritizing your actions, for an aimed growth. This is important for understanding how the different elements in your analysis measure up to each other and which areas require the most attention. Google has been a household name for almost everyone who uses the internet! to integrate its cloud Orbitera commerce platform with MobileIrons app distribution, security, and analytics capabilities. This Alphabet (Google) SWOT analysis reveals how one of the most successful internet companies used its competitive advantages to dominate digital advertising industry. SWOT is an acronym for Strength, Weaknesses, Opportunities, and Threats. This helps in getting input from customers, and adds their unique voice to the mix. Failure in Social Media Revolution: Before the emergence of social media giants like Facebook and Twitter, most people relied on Google to access the latest news digitally. The company has historically ranked high in surveys of user trust. Number of acquisitions and mergers by Alphabet and its competitors. Premium Brand of hotels. Your email address will not be published. The Porters five forces framework is used to analyse the competitive position of Walmart, the American supermarket giant. But as a top-management, this will not be solely on you. If this continues to result in a severe drop, then that will affect the company financially. A SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) is a process that can help get insights into your business. For example, few years ago when you wanted to buy anything, you search Google/Amazon. In this SWOT analysis, Google is assessed in terms of strengths and weaknesses, and opportunities and threats in the industry environment. YouTube ads and Google Other segment (Google Play, YouTube subscriptions and hardware sales) segments were the top contributors to the revenue growth in 2020, growing by 30.5% and 27.6%, respectively. It's also a tool to strategically advance your business. Googles mission is to organise the worlds information and make it universally accessible and useful. Opportunities and threats are externalthings that are going on outside your company, in the larger market. SWOT analysis is a method that is used to identify and inspect all the strengths, weaknesses, opportunities, and threats and evaluate the business's position and strategically plan the future. Available at: https://gs.statcounter.com/os-market-share/mobile/worldwide Accessed March 23, 2021, Crunchbase (2021). Strengths and weaknesses are internal factors and opportunities and threats are external f. Compared to the likes of Facebook, Twitter, Instagram, Pinterest, Snapchat, and Reddit, nothing from Google is there to compete. SWOT Analysis of PepsiCo (5 Key Strengths in 2021), SWOT Analysis of McDonald's (5 Key Strengths in 2021), SWOT Analysis of Apple (5 Key Strengths in 2021), SWOT analysis of Amazon (5 Key Strengths in 2021), SWOT Analysis of Walmart (5 Key Strengths in 2022), October 2, 2015 (Google founded in September 4, 1998), Internet (Google Search, Google Ads, Gmail, YouTube), 182.527 billion (2020) 12.8% increase over 161.857 billion (2019), 40.269 billion (2020) 17.3% increase over 34.343 billion (2019). Google tracks everything. To protect its interests, Google has attempted to launch several social media platforms unsuccessfully like Google Plus andShoelace, which failed to gain traction and forced the company to shut it down. 300 employees; then it increased 10-fold to 3000 in 2004, it grew 10-fold again to 32,470 in 2011. Digital Ad Spending by Industry 2020. A venerable tool of business strategy, SWOT analysis, can help executives navigate this reality. Google has continued to demonstrate evolutionary strides with its game-changing operations. Along with this, the company collaborated with MobileIron, Inc., to integrate its cloud Orbitera commerce platform with MobileIrons app distribution, security, and analytics capabilities. Taking about its growth, Google is one of the fastest-growing companies in the world. Social media engagement: What motivates user participation and consumption on YouTube? Available at: https://www.openinternetproject.net/news/99-finally-act-against-google-s-unfair-competition-practices-en-translation-article-in-le-figaro Accessed March 23, 2021, Deutsche Welle (2021). Available at: https://www.crunchbase.com/organization/microsoft Accessed March 23, 2021, Crunchbase (2021). You would have a team of people having varied perspectives. Alphabets market value currently sits at $1 trillion. Even a tech-giant like Google goes through continuous ups and downs. SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to evaluate a company's competitive position and to develop strategic planning. I'm Angela, founder & content creator of SWOT Hub. A SWOT analysis template refers to an orderly list of a business's greatest strengths, weaknesses, opportunities, and threats. Besides Android and search engines, Google has other services. In addition, product imitation and counterfeiting threatens the companys brand image and competitiveness, especially in markets where counterfeit consumer electronics abound. Also, diverse patents empower the business to establish and maintain the profitable features of its consumer electronics and online services. Available at: https://www.crunchbase.com/organization/apple Accessed March 23, 2021, Crunchbase (2021). The companys low control on Android devices relates to customer experience inconsistency, which affects branding, customer satisfaction and profits. Intel . The global search engine has revolutionized the digital world. They need to work on the opportunities to expand their business while working on their strengths and weaknesses. Google has acquired Fitbit for US$ 2.1 billion, which will make them a potential competitor of Apple. Alphabet Inc, (formerly known as Google) is a collection of wide variety of businesses, specializing mainly in internet services and software industries. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. A SWOT analysis is a framework used in a business's strategic planning to evaluate its competitive positioning in the marketplace. And to find more SWOT of leading companies (especially Googles competitors! Most of Googles revenue comes from the ads you see while watching YouTube videos or searching on Google. As of October 2, 2015, Sundar Pichai is the CEO of Google. 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