The Happytime Murders WORST Trailer EVER by 3C Films. Lawsuit. Gimmicks can work. 4:30. When a gimmick is implemented appropriately it turns into creativity and fresh ideas. Happytime murders clip(2/7) by Movie clips. The term gimmick has a negative connotation, but it doesn’t have to. 3:48 (The Happytime Murders) 17 Reused …
The Happytime Murders has grossed $20.7 million in the United States and Canada, and $6.8 million in other territories, for a worldwide total of $27.5 million, against a production budget of around $40 million, resulting in a box office bomb. The key to making a gimmick work, I would argue, is it can’t be the crux of your idea, it has to be the twist.